Advertising effectiveness research is the empirical testing of the success of a product presentation. If you are wondering whether your products are optimally presented in the market, if you are cannibalizing yourself by placing your products in several display stands, or if you have an idea for a completely new presentation of goods, we at neoalto can help you measure the effect of your advertising measure at the point of sale for you.

The advertising impact of individual products, placements and locations can be analyzed on the basis of consumer behavior. How many visitors take your product in their hands? How many are putting it back? Which position works better? Which location is more popular? These and many other data can be analyzed and evaluated with the neoalto Smart Shelf.

Thanks to the combination of hardware and software, our Smart Shelf systems provide you with a wealth of information – directly from the shelf.

Our shelf sensor elements are installed in POS TUNING’s merchandise feeding systems. The so-called stock beacons send information on goods movements and inventory to the linked cloud application. This collects the data and processes them using intelligent algorithms.

By analyzing product movements on the shelf, exciting category and shopper insights can be derived. Our shelving systems, equipped with sensor technology, analyze the movement of goods at the point of sale. The information obtained can be used to generate exciting reports on rankings, top performers and promo placements. You can use the promo slots identified to place your new product launches and maximize your profits.