Advertising effectiveness research
Are you looking for a partner for advertising effectiveness research? Then you are in the right place. We are your qualified partner when it comes to measuring your advertising effectiveness at the point of sale.
neoalto is revolutionizing a wide range of industries and sectors, such as:
the health care system
the C-parts management
… and everywhere there are shelves!
What is meant by advertising effectiveness research?
Advertising effectiveness research is the empirical testing of the success of a product presentation. If you are wondering whether your products are optimally presented in the market, if you are cannibalizing yourself by placing your products in several display stands, or if you have an idea for a completely new presentation of goods, we at neoalto can help you measure the effect of your advertising measure at the point of sale for you.
How can the advertising impact be measured?
The advertising impact of individual products, placements and locations can be analyzed on the basis of consumer behavior. How many visitors take your product in their hands? How many are putting it back? Which position works better? Which location is more popular? These and many other data can be analyzed and evaluated with the neoalto Smart Shelf.
Advertising effectiveness research with our Smart Shelf
Thanks to the combination of hardware and software, our Smart Shelf systems provide you with a wealth of information – directly from the shelf.
Our shelf sensor elements are installed in POS TUNING’s merchandise feeding systems. The so-called stock beacons send information on goods movements and inventory to the linked cloud application. This collects the data and processes them using intelligent algorithms.
Market research data? Straight off the shelf!
Advantages of an advertising effectiveness analysis
By analyzing product movements on the shelf, exciting category and shopper insights can be derived. Our shelving systems, equipped with sensor technology, analyze the movement of goods at the point of sale. The information obtained can be used to generate exciting reports on rankings, top performers and promo placements. You can use the promo slots identified to place your new product launches and maximize your profits.
Measure advertising impact with Smart Shelf
Functions & advantages at a glance
Smart Shelf & neoalto Cloud - Innovation for the retail industry
Don’t leave your product presentation to chance. Measure your advertising effectiveness with neoalto’s advertising effectiveness research and use additional functions for more turnover and sales!