Product launches can be a risky endeavor. It is not only the development of a new product that involves risks. Since customers do not yet know their product, the product launch can also bring problems. This is why the flop rate of new product launches is often very high. For this case, the investment in well-designed marketing campaigns and sales promotion measures at the point of sale is urgently needed.
With neoalto you increase your chances for a lasting successful placement in the business.
neoalto is revolutionizing a wide range of industries and sectors, such as:
the health care system
the C-parts management
… and everywhere there are shelves!
What is a new product launch?
But let’s start at the beginning: What do you mean by a new product launch? Basically, a new product launch is the launch of a new product at a specified date of the company. Until a product is established on the market, there are several phases that are passed through beforehand – from the first idea of the innovative product, to the production, to the final placement on the market.
The phases of the product launch
1. market research
The idea for the new product already exists? Then intensive market research is important now. In doing so, you should note the following points:
- Needs and wishes of the target group
- Competitive analysis
- Industry reports
- Market trends
- Potentials and forecasts
2. creation of a new product
After thorough research, your new product still needs to be produced.
3. marketing plan
Next comes a good marketing plan that captures key marketing efforts.
4. stage the product
For a successful product launch, getting the customer’s attention is the key. If customers know neither your brand nor your new product, prominent and attention-grabbing placement is the key to success. Use the shelf optimizations of POS TUNING to place your products correctly.
- Printed windshields: Orientation for customers
- Shelf Highlighter: Draw attention to your product with a frame.
- Stoppers on the shelf: This is how you draw the shopper’s attention to your new product.
- LED Lighting: Get the shopper’s attention with flashing lights.
Product launch: Success measurement with neoalto
With neoalto you have access to a range of detailed data, which they can also track live. At neoalto, we analyze not only the sales of your products, but also the product movement on the shelf.
Our sensor technology provides information about how your product is perceived and what the response of customers is at the point of sale. This information not only gives you exciting insights into the effect of your products – you can even track them live.
Use the information gained for future marketing strategies around your new product.
Digitize your shelves
Learn how our customers measure their new product launches and use the data to optimize.
From the production hall to the supermarket:
There are a total of three different ways to get your products onto supermarket shelves:
- You contact the store manager directly and distribute your products.
- You sell your products through a regional headquarters.
- You sell your products through a national headquarters.
If a regional center buys your product, it will be included in a listing. A distinction is made here between an optional and mandatory listing. In the case of an optional listing, other centers can also include your products; in the case of a mandatory listing, they must do so.
Normally, you convince the purchasing department to take a look at your new product and include it in the assortment. Often, the product then goes through a test phase before it is allowed to move into other stores.
Successful market launch of new products
All neoalto features & benefits at a glance
neoalto: Your integrated partner for analyses at the point of sale
At neoalto we see ourselves as a reliable and respectful business partner for a good and long-term success. We are your partner for the optimization of your existing goods and professional product launches. We optimize your processes at the point of sale.