{"id":646,"date":"2023-02-20T16:04:18","date_gmt":"2023-02-20T15:04:18","guid":{"rendered":"https:\/\/www.neoalto.com\/measure-advertising-effectiveness\/"},"modified":"2023-02-24T10:30:40","modified_gmt":"2023-02-24T09:30:40","slug":"measure-advertising-effectiveness","status":"publish","type":"page","link":"https:\/\/www.neoalto.com\/en\/measure-advertising-effectiveness\/","title":{"rendered":"Measure advertising effectiveness"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”7%” constrain_group_100=”yes” bottom_padding_desktop=”7%” left_padding_desktop=”5%” constrain_group_101=”yes” right_padding_desktop=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#000000″ background_color_opacity=”0.3″ background_hover_color_opacity=”1″ background_image=”441″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”main-page-header” advanced_gradient=”linear-gradient(90deg, rgb(2,35,59) 13%, rgba(0,0,0,0) 100%)” advanced_gradient_angle=”90″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”advanced” advanced_gradient_display_type=”linear”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#ffffff” line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” font_size=”25″ font_size_tablet=”25″][\/split_line_heading][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Advertising effectiveness research” font_size=”50px” font_line_height=”56px” font_size_tablet=”40px”][\/split_line_heading][divider line_type=”No Line” custom_height=”15px”][vc_column_text]\n

Measure your advertising impact with neoalto<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”20%” constrain_group_101=”yes” right_padding_desktop=”20%” top_padding_phone=”5%” bottom_padding_phone=”5%” left_padding_phone=”20%” right_padding_phone=”20%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”left” phone_text_alignment=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text]\n

Are you looking for a partner for advertising effectiveness research? Then you are in the right place. We are your qualified partner when it comes to measuring your advertising effectiveness at the point of sale.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f9fc” bg_image=”18″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”20%” constrain_group_101=”yes” right_padding_desktop=”20%” top_padding_tablet=”7%” constrain_group_102=”yes” bottom_padding_tablet=”7%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”center” mobile_content_alignment=”inherit” link_target=”_self” text_content=”neoalto is revolutionizing a wide range of industries and sectors, such as:” font_size=”30″ font_size_tablet=”20″ font_size_phone=”20″][\/split_line_heading][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” class=”ts-item-boxes” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][fancy_box box_style=”color_box_basic” icon_family=”iconsmind” content_color=”#ffffff” box_color_opacity=”0″ box_alignment=”center” border_radius=”10px” image_loading=”default” icon_iconsmind=”iconsmind-Shopping-Cart” min_height=”100″]\n

the trade<\/p>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”iconsmind” content_color=”#ffffff” box_color_opacity=”0″ box_alignment=”center” border_radius=”10px” image_loading=”default” icon_iconsmind=”iconsmind-Factory2″ min_height=”100″]\n

the industry<\/p>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”iconsmind” content_color=”#ffffff” box_color_opacity=”0″ box_alignment=”center” border_radius=”10px” image_loading=”default” enable_animation=”true” animation=”none” icon_iconsmind=”iconsmind-Hospital” min_height=”100″]\n

the health care system<\/p>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”iconsmind” content_color=”#ffffff” box_color_opacity=”0″ box_alignment=”center” border_radius=”10px” image_loading=”default” enable_animation=”true” animation=”none” icon_iconsmind=”iconsmind-Screwdriver” min_height=”100″]\n

the C-parts management<\/p>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”5px”][vc_column_text]\n

… and everywhere there are shelves!<\/strong><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][divider line_type=”No Line” custom_height=”5px”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”What is meant by advertising effectiveness research?” font_size=”50px” font_line_height=”56px” font_size_tablet=”30px” font_size_phone=”30″][\/split_line_heading][divider line_type=”No Line” custom_height=”5px”][vc_column_text]Advertising effectiveness research is the empirical testing of the success of a product presentation. If you are wondering whether your products are optimally presented in the market, if you are cannibalizing yourself by placing your products in several display stands, or if you have an idea for a completely new presentation of goods, we at neoalto can help you measure the effect of your advertising measure at the point of sale for you.[\/vc_column_text][\/vc_column][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”451″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”30″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f9fc” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][divider line_type=”No Line” custom_height=”5px”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”How can the advertising impact be measured?” font_size=”50px” font_line_height=”56px” font_size_tablet=”30px” font_size_phone=”30″][\/split_line_heading][divider line_type=”No Line” custom_height=”5px”][vc_column_text]The advertising impact of individual products, placements and locations can be analyzed on the basis of consumer behavior. How many visitors take your product in their hands? How many are putting it back? Which position works better? Which location is more popular? These and many other data can be analyzed and evaluated with the neoalto Smart Shelf.[\/vc_column_text][divider line_type=”No Line” custom_height=”5px”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][divider line_type=”No Line” custom_height=”5px”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Advertising effectiveness research with our Smart Shelf” font_size=”50px” font_line_height=”56px” font_size_tablet=”30px” font_size_phone=”30″][\/split_line_heading][divider line_type=”No Line” custom_height=”5px”][vc_column_text]Thanks to the combination of hardware and software, our Smart Shelf systems provide you with a wealth of information – directly from the shelf.<\/p>\n

Our shelf sensor elements are installed in POS TUNING’s merchandise feeding systems. The so-called stock beacons send information on goods movements and inventory to the linked cloud application. This collects the data and processes them using intelligent algorithms.[\/vc_column_text][divider line_type=”No Line” custom_height=”5px”][nectar_video_lightbox link_style=”play_button_with_text” nectar_play_button_color=”Default-Accent-Color” nectar_play_button_style=”default” font_style=”p” video_url=”https:\/\/youtu.be\/i8qrRj7-cC8″ link_text=”Market research data? Straight off the shelf!”][\/vc_column][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”368″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”130″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”5px”][\/vc_column][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Advantages of an advertising effectiveness analysis” font_size=”50px” font_line_height=”56px” font_size_tablet=”30px” font_size_phone=”30″][\/split_line_heading][divider line_type=”No Line” custom_height=”5px”][vc_column_text]By analyzing product movements on the shelf, exciting category and shopper insights can be derived. Our shelving systems, equipped with sensor technology, analyze the movement of goods at the point of sale. The information obtained can be used to generate exciting reports on rankings, top performers and promo placements. You can use the promo slots identified to place your new product launches and maximize your profits.[\/vc_column_text][divider line_type=”No Line” custom_height=”5px”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f9fc” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”20%” constrain_group_101=”yes” right_padding_desktop=”20%” top_padding_tablet=”7%” constrain_group_102=”yes” bottom_padding_tablet=”7%” 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directly on the shelf[\/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”accent-color” color_box_hover_overlay_opacity=”default” box_alignment=”left” border_radius=”10px” image_loading=”default” icon_iconsmind=”iconsmind-Eye-Blind” min_height=”200″]Always keep an eye on inventory[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” 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Don’t leave your product presentation to chance. Measure your advertising effectiveness with neoalto’s advertising effectiveness research and use additional functions for more turnover and sales!<\/p>\n[\/vc_column_text][\/vc_column][vc_column top_padding_desktop=”20%” constrain_group_100=”yes” bottom_padding_desktop=”20%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”447″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”zoom” alignment=”” border_radius=”10px” box_shadow=”small_depth” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_bottom=”0″ img_link=”https:\/\/www.neoalto.com\/en\/measure-product-launch\/”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]\n

Measure product launch<\/h4>\n[\/vc_column_text][\/vc_column][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”453″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”zoom” alignment=”center” border_radius=”10px” box_shadow=”small_depth” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_bottom=”0″ img_link=”https:\/\/www.neoalto.com\/en\/digital-market-research\/”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]\n

Market research on the shelf<\/h4>\n[\/vc_column_text][\/vc_column][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” left_padding_desktop=”10%” constrain_group_101=”yes” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”521″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”zoom” alignment=”center” border_radius=”10px” box_shadow=”small_depth” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_bottom=”0″ img_link=”https:\/\/www.neoalto.com\/en\/inventory-management\/”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]\n

Inventory Management<\/h4>\n[\/vc_column_text][\/vc_column][vc_column top_padding_desktop=”5%” bottom_padding_desktop=”5%” left_padding_desktop=”10%” right_padding_desktop=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”392″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”zoom” alignment=”center” border_radius=”10px” box_shadow=”small_depth” image_loading=”default” max_width=”50%” max_width_mobile=”default” margin_bottom=”0″ img_link=”https:\/\/www.neoalto.com\/en\/measure-second-place\/”][divider line_type=”No Line” custom_height=”20px”][vc_column_text]\n

Measure second place<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#252525″ scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”center” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Let us convince you of our products!” font_size=”25″][\/split_line_heading][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ line_reveal_by_space_text_effect=”default” content_alignment=”center” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Contact us” font_size=”50px” font_line_height=”56px”][\/split_line_heading][divider line_type=”No Line” custom_height=”5px”][nectar_btn size=”large” constrain_group_2=”yes” button_style=”regular” button_color_2=”Extra-Color-2″ solid_text_color_override=”#ffffff” icon_family=”none” text=”+49 221 29205080″ margin_left=”20%” margin_right=”20%” url=”tel:+49 221 29205080″][nectar_btn size=”large” constrain_group_2=”yes” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#ffffff” icon_family=”none” text=”hello@neoalto.com” margin_left=”20%” margin_right=”20%” url=”mailto:hello@neoalto.com”][nectar_btn size=”large” constrain_group_2=”yes” button_style=”regular” button_color_2=”Accent-Color” solid_text_color_override=”#ffffff” icon_family=”none” text=”Contact us” margin_left=”20%” margin_right=”20%” url=”https:\/\/www.neoalto.com\/en\/contact\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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